As consumers take increased responsibility for what they eat, many choose to become “locavores”, favoring foods grown or produced in their communities. By voting “local” with their pocketbooks when they go to the supermarket, these consumers keep money in local economies while supporting and strengthening local food systems. They also decrease their “food miles” and with it their carbon footprint, of critical importance in confronting the challenge of climate change.
Still, even the most responsible consumers can’t find everything locally. Coffee, spices and most fish often come from halfway around the world. In these cases, consumers can embrace the principle of a “connected market”. By applying the same rationale used when buying local products to those that come from great distances, consumers can ensure their purchases support the growth and production of responsible and sustainable food systems.
To know more visit http://thelexicon.org
A Rumplefarm, LLC Production
Produced by Laura Howard-Gayeton
Written and Directed by Douglas Gayeton
Edited by Pier Giorgio Provenzano
Jessica Prentice
Coined the term “locavore” to describe people like herself who lived primarily on food produced locally.
Three Stone Hearth
“Locavore”
Berkeley, CA
Annabelle Lenderink
A Northern California Farmer specialized in rare vegetable and fruit varieties.
Star Route Farms
“Heirloom vs. Hybrid”
Bolinas, CA
John Lagier
A prominent grower providing a variety of citrus for the San Francisco foodshed.
Lagier Ranches
“Food Miles”
Escalan, CA
Novella Carpenter
Author of “Farm City”, the NY Times bestselling book on her many challenges in converting a vacant city lot into a thriving city garden.
Ghost Town Farm
“Urban Farmer”
Oakland, CA
Gary Jackemuk & Craig Ruggless
These homeowners converted their suburban backyard into a full-fledged farm providing produce and pastured poultry for farmers markets and restaurants across Los Angeles.
Winnetka Farms
Winnetka, CA
“Local is my Own Backyard”
David and Shannon Negus
Based in Yakutat, Alaska, this family owned company that catches, processes, and ships sustainably managed Salmon across the US.
Mystic Salmon
“Connected Market”
Yakutat, Alaska
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